In the ever-evolving world of digital marketing, artificial intelligence (AI) is not just a tool—it’s a revolutionary partner that reshapes how we engage with audiences. Yet, as we harness the power of AI to automate and personalise at scale, we must also keep the creative spirit alive. This post explores the dual role of AI in marketing, emphasising how it can enhance efficiency without overshadowing the human creativity that drives truly innovative campaigns. Discover the strategies to maintain this delicate balance and ensure that your marketing remains as imaginative as it is effective.